The Dubicz Winery is located in downtown Gyöngyös, in the Mátra Wine Region. The labels fuse the natural phenomena of the Mátra Wine Region into an abstract set of symbols. The basic concept derived from the natural phenomenon occurring around the harvest season, when due to the relatively large differences in altitude and temperature inversion, the Mátra slopes melt into the stratus clouds appearing above the land. Each wine has its own symbol depicting a characteristic natural treasure of the wine region reduced to a geometric form, which then fades away vertically, much like the slopes of the Kékes mountain in Autumn. The design process of the patterns focused on pairing the various motifs with the bottles containing the matching wine aroma and flavour. The concept is based on black and white patterns and their complementary colours. This creates a uniform, symbol-based label line that is easy to identify.
