Opened in an underpass in Budapest, the small hot dog eatery provides some classic recipes, as well as a rich selection of Mexican chili dishes for hungry passers-by. We designed a very cheerful and spectacular identity for the bar, as its environment is quite crowded and a more sophisticated graphical solution would have been suppressed by the ambient visual noise. We tried to achieve the Mexican character by using South American-style graphics. The eatery’s interior design features the customers: the hungry people, who also appear on the takeaway boxes; these characters may even be our own caricatures.
Client: Reddog Hot Dog