“Angyal” (Angel) Winery is a family-run business Tokaj, Hungary. Our task was to design a wine bottle label family, with the main criteria that while the labels clearly distinguish between the three price ranges of their wines they at the same time reflect that they come from the same winery. Since their products are also available in hypermarkets, the shelf image and the clearly identifiable angel wing motif were also of importance. In the first concept the lower categories are colour-coded so that the more expensive the wine, the more restrained and symmetrical are the angel wings referring to the family name.
We have also developed a different approach, which no longer shows the angel wings; the top wines are named after archangels, and the typographic element has been completed by a simple circle motif. Their sole red wine was name after Lucifer – the Fallen Angel, the outlier; that is because almost exclusively white grape varieties are cultivated in Tokaj. The winery is currently considering using the new label family.