Our client is a printing enterprise with mainly export-oriented interests; its main market is Germany. They requested a unique publication without the classic company presentation format clichés that they could use to introduce themselves to prospective German publisher partners. Since their main market advantage includes fast logistics and short deadlines, we designed a diary with information on Hungarian holidays and special events. This can be used to initiate a conversation since the diary is handed over to their partners during an introduction. A brief company description appears at the end of the diary printed on gray paper to be distinct from the rest of the diary; the contact representatives are shown at their birthdays. This unique gift is made even more distinctive using a couple of special printing technologies such as 3D UV varnish printing; furthermore, a tear out Christmas card can be found on the last pages of December.
legend and color-coded
PRIME RATE CHAPTER
At the end of the diary a separate chapter contains more detailed information on the client including company history, scopes of activities, and unique printing technology procedures. The company information has been printed on a paper with a different colour so that it stands out clearly from and the rest of the calendar.