Yarn and Button identity

The Yarn & Button fashion company aims to produce casual clothes for water and sailing enthusiasts. The sewn-in clothes tags and hang-tags necessitated the development of 4 logos with different ratios, which acquired their final form by connecting the characters together followed by precision cutting. The symbols must have a perfect look when implemented by either embroidery, weaving or printing – that was an aspect of crucial importance during design. The special product photography and the website development were also important parts of the brand identity.