The finalists of the Budapest 2024 Olympic Games Visual Identity competition have been invited to participate at the visual identity competition for the 17th FINA World Championships; for this reason, we also got the opportunity. Several members of Graphasel Design Studio have been actively involved in teaching at various art schools; in 2015, regardless of the tender, we delegated the task of developing the visual identity of the world championship to one of our students, Ferenc Hetsch. The half-year freed creative work resulted in a spectacular design that we presented together with the Krea Contemporary Art School to the organizers. The graphical vision persuaded FINA’s national representatives and the development of the visual identity was launched; the BP2017 Nonprofit Kft has entrusted us, Graphasel Design Studio, to perform the task.
When designing the 17th FINA World Championships logo, we considered the previously submitted work, but we have thoroughly revised it due to several reasons. FINA strictly regulates the visual identities of their events, so the elements on the right side of the logo were tied. The proportions of the lilac form have been designed to best use the available space. The organizers requested to display the tricolor in the logo, which we allowed for the white background version only. In building the image, we had to keep the international FINA trademark in a coordinative conjunction with the event logo, which brought us many challenges during the graphic design. Several variants of the emblem have been prepared for different uses; for example, we have prepared an independent version for the identity of the Balatonfüred event.
In order to promote the event, we have been asked to design a stamp and a corresponding envelope, a postmark stamp and a more complex newspaper. The latter later served as the basis for the special World Championship editions of the National Sport magazine.
The medals were made of brass, the masterpieces were made by laminated erosion. The project was a design challenge for us as it was impossible to design a plastic transition between the depth levels, so we had to assign an erosion depth value and a particular surface treatment to the two-dimensional graphics. The curves visible on the medals were used not as a separate material, but as graphic motifs, which we tried to make more vibrant with fine grooves and polished surfaces. The medals also include the FINA and the event logos, as well as the graphics for lake Balaton and the river Danube on the medals awarded in either Budapest or Balatonfüred, respectively, as requested by the organizing committee.
The contestants were awarded not only a medal but also a certificate, which was made unique by 5 direct colour printing; we used a combination of UV reagents and metal Pantone colours.
Krea Contemporary Arts School
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