Designing the infonavigation elements of the main identity was particularly thrilling for us. In addition to designing the graphic environment and more than eighty pictograms, designing the user experience itself was the greatest work.
When constructing the icons, we adopted the design principles of the logo, but by slightly modifying it, we created a much more structured system. By fixing the tilt angles of the lines, adjusting the curves and the distances between the lines, we could address the most varied needs during the competition.
The architects have designed traffic routes so that athletes, fans, VIP guests, media staff, and organizers do not interfere with each other. During the design of the tables, we defined the critical nodes, which were provided by information according to the personal status of those in the building. After several rounds of content discussions, we modelled the labels in space first, and only then did we start the graphic design. For fast orientation, we used large door stickers that are well visible from a distance even in a crowd. Each door has a unique bilingual board with the code of the given room, also appropriate for emergency services. The signalling of the sectors, along with the navigation, was made easily understandable for the public in close cooperation with the interior designers; those labels appear not only on the information boards but also on the walls and the floor of the building.
The area of the event was divided into zones by security and logistics specialists, with access to various zones granted using accreditation cards. The external look of the cards was finalized according to FINA specifications.
BUDAPEST & BALATONFÜRED
The infonavigation system did not stop at the venues; we also participated in the graphical design of the signalling system supporting urban transport. We were assigned to develop the pedestrian and car dashboards, and we worked on the graphical design of maps for the five venues. We simplified the map sketches according to the needs of visitors, and then added 3D illustrations that made it easy for them to determine their own location.