The large-scale effect is achieved with a strong brand identity, while the varied colour palette carries the small-scale markings. The motif used on the packaging is reminiscent of sunbeams with an optimistic mood. The beer names are clear, we did refrained from using fancy names or graphic characters. In order to reach the target consumer groups, we aimed for an atmosphere reminiscent of younger soft drinks. To visualise the flavours, we created a special infographic showing the dry, sweet and bitter spectrum.
