Star Wars Shoes Collection

The Playersroom retail chain has acquired the rights to translate the Star Wars universe into shoes and bags for two seasons. Lucasfilm officially authorized the use of graphics related to the film, and we even gained access to the source files. Our goal was to evoke the characters of the Jedi heroes not only through printed patterns, but also through shapes and materials. However, this was by no means an easy task. This posed a serious obstacle, as the products were manufactured in China; therefore, we subjected all our ideas to a lengthy consultation process with the manufacturers and only sent the design for approval after the negotiations were concluded. The products were manufactured in China, so all our creative ideas went through a lengthy consultation process with the manufacturers and Lucasfilm's representative in Denmark. The shoes were produced in small batches and have now become collector's items.