WAMP, on behalf of the Balassi Institute, has called for a restricted tender to create a uniform identity design for all the Hungarian Cultural Institutes. Similar to the Goethe Institute or to The British Council, the Hungarian Cultural Institutes, which is present in 19 countries of the world, aimed to acquire a uniform appearance and identity; therefore, the foundations of a well-functioning and easily updatable brand had to be established. Only seven designers or design studios have been invited for the tender, and the winner has been chosen in a two-round selection procedure. The project proposal of Graphasel Design Studio has been unequivocally recognized by the professional jury.
Client: Hecserli Delicatessen Shop