The Easy Cider concept draws inspiration from the story of Adam and Eve and the moment of the Fall. Its central visual elements are the snake and the apple, symbols that simultaneously evoke temptation, curiosity, and forbidden pleasures.
The sinuous snake featured on the label wraps around the bottle as if temptation itself were coiling around the drink. The typography seamlessly blends into this organic form, shaping the snake’s scales and becoming an integral part of its appearance. The clean yet distinctive visual identity offers a contemporary interpretation of the classic biblical narrative without depicting it literally.