Pasco was one of our first clients, so we were able to follow its story almost from the very beginning. Starting with the initial coffee packaging, we worked together to shape the brand’s identity and visual style, which over the years has evolved into a cohesive brand that unifies a wide range of products. After so many years of working together, it’s hard to draw a line between us: the brand and its visual identity took shape alongside us, until we became almost indistinguishable from one another.