THE FIRST DOMESTIC NATURAL BEER
A new category on the Hungarian beer market. Cecei is an upper-mid-range craft beer in large-scale production, which does not compromise on quality or the expectations of the market in terms of quantity. For a stable taste experience, consumers receive their favourite beer in small-volume aluminium cans. We have positioned Cecei as a pioneer in the natural beer category, as it is unfiltered and brewed fresh without additives and external carbon dioxide.
The large-scale effect is achieved with a strong brand identity, while the varied colour palette carries the small-scale markings. The motif used on the packaging is reminiscent of sunbeams with an optimistic mood. The beer names are clear, we did refrained from using fancy names or graphic characters. In order to reach the target consumer groups, we aimed for an atmosphere reminiscent of younger soft drinks. To visualise the flavours, we created a special infographic showing the dry, sweet and bitter spectrum.