HERZ, founded by a father–son duo operating along the Budapest–New York–El Salvador axis, is constantly in search of the highest-quality coffee. The artisanal coffee roastery develops its products without compromise — from whole bean coffees to innovative specialties and capsule coffee.
Our task was to create a striking, eye-catching yet environmentally conscious packaging solution — one that is as uncompromising in quality as the coffee it holds. The brand’s design focuses on clean colors and a strong shelf presence, complemented by a flat, graphic visual identity.
During the design process, we adhered to current trends in sustainable packaging while also drawing on the vibrant colors often associated with coffee culture. The result is a minimalist aesthetic that is at once striking and bold, with an overall look that feels timeless and confident.
