Two defining figures of the Hungarian bar scene, Zoltán Nagy and Balázs Molnár, created this exceptional drink by reimagining the world of vermouth on entirely new foundations. The choice of name is built on the duality of tradition and innovation: the spelling “wermut” pays tribute to Benedetto Carpano, the Italian inventor of vermouth, while the exotic sound of MOENA reflects the product’s sensual character. Another layer of the name is linked to female names, recalling that the most well-known Hungarian vermouth of the 1990s, Éva, also bore a woman’s name. The flavour profile of Moena Wermut is inspired by a southern state of mind and the sultry atmosphere of summer, for which we envisioned a label evoking a paradisiacal mood. Its defining elements include a female figure symbolising elegance, accompanied by a black panther, all brought together by illustrations of the botanical ingredients.
