We were involved in the creative concept and graphic design of the free-to-visit ceramics exhibition at the Museum of Ethnography, which opened in March 2022. Our task was to design infographic surfaces separating the exhibited shelves. We were supported in the technical realisation by the client, Béflex Zrt., while the content concept was provided by the expert curators of the Museum of Ethnography. The exhibition organizes the exhibits according to two distinct approaches: “Museum Code” acting on the left hemisphere of the brain, and “Social Code” influencing the right hemisphere of the brain.
The “Museum Code” page is specifically devoted to scientific systematisation, giving insight into the systematic thinking of ethnographers by technology, geographical location and function. The “Social Code” explores the relationship between man and object in a cultural context.
We have endeavoured to work with as much animated content as possible to make the exhibition dynamic and experiential. Shelf illuminations respond to the changing content of the infographic panels, highlighting groups of objects on display. A video mapping installation was designed for the focal point at the Social Code site, which trickily brings to life a quarter-rotating body squeezed between two perpendicular mirrors, thus expanding the space. Our concept is to show the entire life cycle of a ceramic, from moulding, through firing, decoration and destruction.