Branding and identity design for a place with in its vibe and Global cuisine reflects the famously inspiring and creative Budapest lifestyle. Fresh and refreshing, it is an ideal place for encounters and for cooling off before or after a busy day in the city. In the heart of Budapest and deeply rooted in the artery of the city due to it’s central location, this is where the universal joy of life meets the local culture. Our goal was to create a visual identity that matches and complement the interior. We have chosen a typeface that consistently converse with the shapes of the environment throughout the basic stationary to the menucards, booklets, tabletoppers etc. Choice of print materials are showing the restaurant's eco-friendly approach as well. The hand-drawn illustrations convey the natural, lively atmosphere of an urban oasis.
Bird of the brand
Indigenous bird in Hungary, jays are known for their intelligence and complex social systems with tight bonds. Colorful and chatty, jays bring color (and flavour) to their environment. They are excellent vocal mimics, omnivores, and with their seeds hidden in the winter, they involuntarily make landscaping.