A family-run business, which has started in the grandmother’s kitchen, has grown into a professional confectionery. Kemenes Confectionery has remained faithful to traditional flavours and the classic pastry recipes, and relies on high-quality raw materials only. Their products are available at over a hundred places throughout Hungary; they also have their own flagship store, where they wanted to create a unique corporate identity. Besides the expressive logo we also designed a special ornamentation, which combined folk motifs with pastry equipment, such as whisk, mortar and wooden spoon. As their pastries are mainly intended for takeaway, the image elements primarily appear on the packaging. We were also involved in building the counter, designed by OrangeCube.