LUA Resort
Award:
RGB Creative Design Award – Blue 2022
Client: Sz. Z. Szállodafejlesztő Kft.
Art Director: Dávid Drozsnyik
Designer: Réka Eisenberger
Wayfinding and web designer: Ákos Ulrich
Branding: Viola Hajas, Dóra Haller
Photo: Attila Balázs
LUA is an acronym that encapsulates the key attributes of the hotel: ‘luxurious’ for the high quality of service, ‘unconventional’ for the unusual, referring to the contrasts that exist side by side, ‘adult’ to highlight the adult retreat. The project is the first in the market to offer an eco- and health-conscious 5-star luxury holiday experience in an elegant, private, all-inclusive environment where well-being is paramount.
The location of the building directly on the shores of Lake Balaton provides hotel guests with close proximity to nature and water, a respite from the hustle and bustle of the city, recharging relaxation and active recreation.