Graphasel Design Studio - LUA Resort - Branding Print Wayfinding

LUA Resort

LUA is an acronym that encapsulates the key attributes of the hotel: ‘luxurious’ for the high quality of service, ‘unconventional’ for the unusual, referring to the contrasts that exist side by side, ‘adult’ to highlight the adult retreat. The project is the first in the market to offer an eco- and health-conscious 5-star luxury holiday experience in an elegant, private, all-inclusive environment where well-being is paramount.

The location of the building directly on the shores of Lake Balaton provides hotel guests with close proximity to nature and water, a respite from the hustle and bustle of the city, recharging relaxation and active recreation. 



Graphasel Design Studio - LUA Resort - Branding Print Wayfinding

The visual identity concept is inspired by the contrasts, with a combination of pure naturalness and hedonistic luxury. This apparent contrast is blended with the help of clean, subtle graphic solutions: the sand-scattered illustrative elements, the use of high-quality, natural materials and the soothing colours of the Balaton shore are combined with the extravagance of gold.

Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding
Graphasel Design Studio - LUA Resort - Branding Print Wayfinding